Geplaatst 19 Mei 2016, 16:16
'Silicone Wristbands Branded Your Information'
Silicone rubber is a highly versatile
manufacturing material found in a wide range of products, but its uses are not
confined to the industrial realm. Silicone rubber goods are common in
recreational merchandise, and recent years have shown an increase in decorative
rubber-based accessories. In particular, wristbands and bracelets have risen in
popularity, providing a significant revenue stream for rubber manufacturers and
numerous silicone companies that have expanded into the consumer goods market.
Part of the appeal of rubber wristbands, or “gel bands,” is their ease of customization.
A relatively simple and efficient molding process can produce very large
quantities of these bracelets, and many companies allow customers to order
individualized messages, colors, and sizes to reflect personal needs. The
potential for design modifications and an efficient cost-to-price ratio combine
to create a burgeoning niche market for silicone rubber
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Although many bracelets are still produced with other synthetic rubber materials,
the majority of today’s decorative wristbands are made specifically from
silicone. Silicone is a bonded polymer substance with numerous elastomeric
qualities that make it both flexible and water resistant. Originally created as
an insulating material, silicone is also fairly heat resistant, but is usually
susceptible to deterioration from UV exposure.
Silicone rubber stock is typically extruded
into strips or tubes of varying thickness, which are then compression molded
into the familiar round cross-section of a bracelet. Color dyeing is usually a
pre-molding process, but most companies have a range of different colors to choose
from. The silicone bands display high levels of elasticity, allowing them to
stretch over most wrists. As a result, the majority of these decorative wristbands are produced with
a circumference between 7 and 8.5 inches. The width is usually half an inch,
while thickness is approximately a tenth of an inch.
Text and Colors
Much of the rubber wristband’s popularity stems from its capacity to display
messages. Wristband text can either be customized to fit an individual user’s
demand or selected from an array of common predetermined phrases. These
messages are available in a variety of styles, including:
Silicone Wristbands: This is the most frequently purchased
lettering format. Debossed words are recessed into the silicone via an imprint
Wristbands: This style uses raised letters that protrude
about 2 millimeters from the band’s surface. It employs a molding process
similar to that of debossing.
Injected Silicone Wristbands: Wristbands with debossed text can have colored
recessions, making the lettering more visible.
Screen Printed Silicone Wristbands: Silk-screen printed bracelets have text
applied directly to the silicone’s surface. The color of the text is different
from that of the band and can be printed on both the inside and outside of the
Further customization options include color
selection and pattern design. Although the dyeing process is applied to
pre-molded silicone stock, most manufacturers provide a wide range of different
color choices. These include single-color bands, multi-colored segmented bands,
and marbleized or “swirled” bands that combine several colors in an intertwined
Aside from their pervasive appeal as
fashion accessories, silicone wristbands have several other uses. Perhaps their most well-known application is in
fundraising for charitable causes. Rubber bracelets can be used to represent
campaigns against terminal diseases (e.g. LiveStrong, American Cancer Society),
in support of victims of natural disasters (e.g. Tsunami Relief Wristbands), to
show solidarity with sports teams or community groups, as well as myriad other
concepts. Most silicone wristband
manufacturers offer discounts for bulk purchases, and many organizations
take advantage of these bargains to buy wholesale stock and resell the bracelets
in support of their cause.
In addition to fundraising, silicone
wristbands can also be used for marketing and brand-awareness strategies. Many
companies distribute promotional giveaway items printed with their
organization’s logo in order to raise consumer recognition and, ultimately,
boost sales. Using this strategy with customized silicone wristbands can be a
more cost-effective solution than traditional giveaway products, such as mugs
and calendars. By harnessing the widely popular silicone bracelet trend,
companies can employ a relatively inexpensive yet effective strategy to build
advertising and consumer awareness.